Beth Bass



Beth Bass '84
1998 Award of Honor

A love of basketball has taken 1984 East Tennessee State University graduate Beth Bass from the courts to devoting her life to the game. Bass was a three year women's basketball letter winner at ETSU, where she received a degree in public relations/advertising and political science. The Hartsville, S. C. native then completed her masters degree at the University of Tennessee, where she served as a graduate assistant for marketing and promotions in the Lady Volunteers athletic program.

Bass became Executive Director of the Women's Basketball Coaches Association in January 1997. She administers all operational affairs for the WBCA, which boasts more than 5000 members, including coaches and leaders in women's and girl's basketball both nationally and internationally. Bass oversees marketing endeavors of the WBCA, as well as managing the non-profit organization's $3,000,000 annual budget, all WBCA programs and services, and supervises the national office staff, which consists of 15 full-time staff members and five interns. Bass has also been appointed to the NCAA Division I Business/Finance Cabinet's Basketball Marketing Subcommittee.

Bass also has a broad based experience on the corporate side of sports marketing. She had a highly successful tenure as a sports marketing executive at Converse, Inc., and NIKE, Inc., as well as being a catalyst for corporate support of women's basketball for more than ten years.

At NIKE, Bass specialized in the firm's women's basketball sports marketing endeavors, including coaching endorsements, the WBCA's Girls' High School All-America Game, the inaugural NIKE All-American Camp and the coaches' Extravaganza at the WBCA National Convention. Prior to NIKE, Bass served as National Sport's Marketing Director at Converse from 1986 through 1995, during which time she cultivated Converse's women's basketball marketing endeavors including the renowned Converse/WBCA Coach of the Year Award. Bass's experience at Converse was not limited to women's athletics. She coordinated several marketing and merchandise programs geared toward the global basketball audience. These efforts encompassed basketball at a variety of levels including recreational basketball with "Hoop it Up," men's college basketball with the National Association of Basketball Coaches and professional basketball with the NBA's All-Star Weekend.

Bass currently resides in Atlanta, where the WBCA is headquartered.