General Shale Brick, led by ETSU alumnus Richard Green, is headquartered in Johnson City and is one of the largest brick and exterior building materials manufacturers in the United States.
The new ETSU Natural History Museum and Visitor Center at the Gray Fossil Site bears the General Shale Brick name, reflecting the importance of ETSU's partnership with the company in fully developing the site into the major attraction it has become for tourists and schoolchildren, as well as scientists and educators from throughout the United States and around the world.
In addition, Green enabled General Shale Brick, which has been involved with ETSU since the company was founded in 1928, to pledge long-term support for the construction of other facilities in the university's ongoing Reaching Higher campaign. General Shale Brick has provided or pledged to provide in-kind gift support for the new Summers-Taylor Soccer Stadium and the new ETSU softball complex, as well as future facilities for the fine arts and other ETSU athletics programs. The company also gave bricks and materials to construct the ETSU Foundation Carillon and Alumni Plaza – a recognized campus landmark completed in 2005 solely with private donor support – and the ETSU Alumni Gallery in the D.P. Culp University Center, which was crafted in brick and sculpted by the company's artisans to honor the university's Outstanding Alumni.
The company has also supported ETSU athletics through media sponsorship of television coverage around the southeastern viewing market when the university hosted the Atlantic Sun Conference's 2006 and 2007 men's basketball tournaments.
A Johnson City native, Green has worked most of his life in the region. His association with ETSU is a lifelong Green family affair – his mother and father, as well as other members of his family, graduated from the university, and he met his wife, Karen Carden Green ('71), while attending ETSU prior to graduating in 1973.
Currently a member of the ETSU Foundation Board of Directors, Green was named the Outstanding Alumnus in 2006 by the ETSU Alumni Association and received a top ETSU Foundation Margin of Excellence Award in 2008.