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Department of Sport, Exercise, Recreation, and Kinesiology

College of Education

Sport and Leisure Management
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The ETSU undergraduate Sport Management Concentration introduces students to the sport industry and provides them with the opportunity to study a wide variety of fulfilling sport-related careers. Our program emphasizes a unique mix of academic preparation along with required real-world practical field experiences. The curriculum examines three main segments of the sport industry (performance, production, promotion), and it encompasses all levels of sport: youth, high school, collegiate, professional, amateur, competitive, non-competitive, recreational, private, and nonprofit/profit organizations.

DEGREE REQUIREMENTS (120 hours total)

(A)  General Education Core (41 Credit Hours)

(B)  Major Core Requirements (33 hours)

  • ACCT 2010    Principles of Accounting (can sub
  • ACCT 2000)
  • SALM 3220    Facility Planning & Event Management
  • SALM 3225    Marketing & PR in Sport Management
  • SALM 4210    Legal Issues & Risk Management
  • SALM 4215    Social Psychology of Sport & Leisure
  • SALM 4225    Management of Sport & Leisure Activities
  • SALM 4240    Research Design & Analysis
  • SALM 4250    Internship

(C)  Sport Management Concentration Requirements (18 hours)

  • SALM 3200    Introduction to Sport Management
  • SALM 4205    Issues and Trends in Sport Management
  • SALM 4230    Fund-Raising in Sports
  • MGMT 3000   Organizational Behavior and Management
  • SALM 3230    Sport in the Social Context
  • SALM 3240    Sport Governance

(D)  Business Guided Electives (only 12 hours from the following)

  • ADVR 3100     Survey of Promotion
  • MGMT 3300    Written Organizational Communications
  • MGMT 3310    Legal Environment of Business
  • MGMT 3320    Management and Social Responsibility
  • MGMT 4030    Current Management Issues
  • MGMT 4460    Leadership Studies
  • MGMT 4510    Human Resources Management
  • MGMT 4600    Employment Law for Managers
  • MKTG 3200     Principles of Marketing
  • MKTG 3250     Marketing Communications

(E)  Guided Electives (12 hours)

  • Courses selected to fulfill this category will be done so with consultation and approval of the student's academic advisor and will be specific to the career goals of the individual student.

(F)  Free Electives (4 hours)

  • These courses can be anything whatsoever.

PROGRAM INFORMATION

For more information please contact:

Dr. Amy Greene
Undergraduate Program Coordinator

Department of Sport, Exercise, Recreation, & Kinesiology 
Box 70671 
East Tennessee State University 
Johnson City, TN  37614-1701 
Telephone: (423) 439-5257 
Fax: (423) 439-5383 
E-mail: greenea@etsu.edu

The Park and Recreation Management Concentration provides instruction and training in the planning, organization, leadership and management of Park and Recreation agencies and programs. Students can choose from two tracks within the major; recreation administration or outdoor leadership. This flexibility allows students to tailor their educational experience to meet their career goals. Students are also given the opportunity to employ theories learned in the classroom in practical settings through the internship program. Students can work in a variety of fields such as community recreation, state/national parks, military recreation, or the outdoor recreation industry.

Degree Requirements

General Education Core Requirements (41 Credit Hours)

Major Core Requirements (33 hours)

  • ACCT 2010 - Principles of Accounting (3 hrs)
  • SALM 3220 - Facility Planning & Event Management (3 hrs)
  • SALM 3225 - Marketing Strategies & Public Relations in Sport (3hrs)
  • SALM 4210 - Legal Issues (3 hrs)
  • SALM 4215 - Social Psychology of Sport and Leisure (3 hrs)
  • SALM 4225 - Management of Sport and Leisure Activities (3 hrs)
  • SALM 4240 - Research Design & Analysis in SALM (3 hrs)
  • SALM 4250 - Internship in SALM (12 hrs)

Park and Recreation Management Concentration Requirements (21 hours)

  • SALM 3100 - Introduction to Leisure Services (3 hrs)
  • SALM 3105 - Recreation Programming (3hrs)
  • SALM 3117 - Recreation for Special Populations (3 hrs)
  • SALM 3130 - Natural Resources Management (3 hrs)
  • SALM 3210 - Practicum I in SALM(1 hr)
  • SALM 3211 - Practicum II in SALM (1 hr)
  • SALM 3140 - Leadership and Group Processes (3 hrs)
  • SALM 4105 - Commercial Recreation and Tourism (3 hrs)
  • SALM 4110 - Professional Development in Park and Recreation Management (1 hr)

Recreation Electives (15-21 Hours)

  • SALM 3110 - Interpretation of Cultural and Natural Resources (3)
  • SALM 3120 - Outdoor Recreation Skills (3 hrs)
  • SALM 3125 - Camp Leadership (3 hrs)
  • SALM 3115 - Wilderness First Responder (3 hrs)
  • SALM 4117, 4118, 4119 - Outdoor Leadership (3 hrs)
  • SALM 4107 - Alpine Tower Leadership (3 hrs)
  • PSCI 2610 - Intro to Public Administration (3 hrs)
  • SALM 3150 - Regional Outdoor Leadership and
  • Service (3 hrs)
  • SALM 4200 - Adventure Programming (3 hrs)
  • SALM 4956 - Managing Park Services (3 hrs)

Guided Electives (1-7 Hours)

  • ENVH 3010 - Human Ecology & Environmental Education (3 hrs)
  • GEOG 3040 - Conservation & Natural Resources (3 hrs)
  • SCED 4020 - Wildlife Conservation (3 hrs)
  • SALM 4127 - Rocky Mountain Experience (3 hrs)
  • SALM 4137 - Wilderness Education Stewardship (3 hrs)
  • MKTG 3200 - Principles of Marketing (3 hrs)
  • ARTA 2200 - Basic Photography (3 hrs)
  • ASTR 1010 - Astronomy I (3 hrs)
  • GEOG 4217 - Geographic Information Systems (3 hrs)
  • PHED 2XXX - Lifetime Activity

Free Electives (3 hours)

Total Hours Required for Degree = 120

PROGRAM INFORMATION

For more information please contact the Undergraduate Park and Recreation Management Program Coordinator: 

Dr. T. Jason Davis
Department of Sport, Exercise, Recreation, and Kinesiology
Box 70671 
East Tennessee State University 
Johnson City, TN 37614-1701 
Telephone: (423) 439-5358   
Fax: (423) 439-5383 
E-mail: davistj@etsu.edu

Ready to Apply? Click Here

The ETSU graduate Sport Management degree provides students with the opportunity to critically examine a wide variety of sport industry-related themes and issues.  Our program emphasizes both academic preparation along with required real-world practical field experiences.

The curriculum examines three main segments of the sport industry (performance, production, promotion), and it encompasses all levels of sport: youth, high school, collegiate, professional, amateur, competitive, non-competitive, recreational, private, and nonprofit/profit organizations. 

Although the number of potential careers within athletics is virtually limitless, here are just a few examples:

Sport Performance Segment: collegiate athletics director, racetrack marketing director, private fitness facility manager, campus recreation director, professional promotions coordinator, collegiate ticket sales manager, etc...
Sport Production Segment: sales representative for a sports equipment company, manager for a sporting goods retail store, events coordinator at a professional facility, etc...
Sport Promotion Segment: sport media producer, financial analyst for a sport sponsorship management company, legal consultant for a sport business licensing company, etc...

Regular Admission:

Each of the following items are required for admission into the graduate-level Sport Management Program.  The review committee considers everything equally, so being particular strong in one area could definitely help you gain admission despite a weakness in one or more of the other categories.

Undergraduate degree in physical education, exercise science, sport management or closely related field (Transcripts required for all universities attended, incl. dual-credit programs)
GRE or GMAT scores
2.7 cumulative undergraduate grade point average on a 4.0 scale
Resume and contact information (i.e., name, address, telephone, e-mail address) for at least three academic references
Essay explaining goals and reasons for desiring to study with the Department of SERK and ETSU

Conditional Admission: 

Students who are unable to meet regular admission requirements, may apply for conditional admission.

Degree Requirements

Core (9 hours)

  • SALM 5230   Legal Issues in Physical Education and Sport (3)
  • PEXS 5430   Administration of Physical Education and Athletics (3)
  • SALM 5670 Sport Management Research (3)

Concentration (21 hours)

  • SALM 5220    Issues in Sport Management (3)
  • SALM 5225    Planning and Operating Facilities in
  • PE, Fitness and Sports (3)
  • SALM 5232    Sport Communication and Media Relations (3)
  • SALM 5245    The Financing of Sport (3)
  • SALM 5243    Sport Marketing (3)
  • PEXS 5960    Thesis (6)  OR
  • SALM 5250    Internship in Sport Management (6)

Concentration Electives (3-6 hours)

As approved by the Advisor
Thesis students - 3 credit hours
Non-Thesis students (internship) - 6 credit hours
 

Total: 33 (Thesis) or 36 (Non-Thesis) Hours

Program Information

For more information please contact the Sport Management Graduate Program Coordinator:


Dr. Natalie L. Smith
Department of Sport, Exercise, Recreation, and Kinesiology
Box 70671 
East Tennessee State University 
Johnson City, TN, 37614-1701 

Telephone: (423) 439-5257
Fax: (423) 439-4382 
E-mail: smithNL4@etsu.edu
Twitter: @NatalieLSmith


FINANCIAL ASSISTANCE

Various forms of financial assistance are available through the Office of Financial Aid. In addition, student assistant positions may be available within the Department of Sport, Exercise, Recreation, and Kinesiology.

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