When fans enter William B. Greene Jr. Stadium tomorrow for the Buccaneer football home opener against Carson-Newman, they’ll have an exciting new place to snag some cool blue and gold gear.
Bucky’s Treasure Chest will make its debut as the place where fans can purchase officially licensed T-shirts, ballcaps, key rings, ponchos, seat cushions and other items to show their ETSU pride .
Operated by the ETSU Bookstore and located just inside the main entrance to the stadium, Bucky’s Treasure Chest was created to increase the space for retail items and provide easy access to new gear for fans, according to Barbara Mason, director of trademark licensing in the ETSU Office of University Marketing and Communications.
“Bucky’s Treasure Chest is an exciting addition that will enhance the game day experience for fans,” Mason said. “The volume of demand for concessions at the stadium limited retail opportunities, so it made sense. This gives our Bookstore the ability to increase the merchandise selection available to fans, and it can be arranged in an open space where they can better see the items they wish to buy than when it was behind a concession counter.”
“We worked with Ikoniq to create this custom container for our specific needs,” added Jennifer Crigger, ETSU director of auxiliaries. “It is branded with our ETSU school colors and logos, with graphic design created by our Office of Marketing and Communications. It also has lights and a roof that will protect shoppers and the merchandise in case of bad weather.”
Game time on Saturday, Sept. 9, is 5:30 p.m. For tickets and additional information, visit ETSUBucs.com.