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ETSU Online

East Tennessee State University

Marketing, B.B.A.

Mostly Online Marketing Degree Program

Mostly Online Marketing Degree
The marketing program offers study leading to the Bachelor of Business Administration degree with a major in Marketing. Marketing majors must select one of two concentrations. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

The Marketing Program at ETSU focuses on creating and managing customers. It deals with the strategies and business processes involved in researching markets, deciding which markets to pursue, identifying what unique value to provide, and assembling the products, services, people, and partner firms needed to build, communicate and deliver that value. The mostly online marketing program is offered with the concentrations listed below:

>> Marketing Management Concentration 

>> Integrated Marketing Concentration 


Tuition and financial Information

Tuition, Fee, and Financial Assistance


ETSU Tuition and Fees

ETSU eRate (for out-of-state students taking ALL course work online in any semester)

Border County Information: Students in North Carolina and Virginia living in counties bordering Tennessee may receive in-state tuition. For more detailed tuition information based on your specific situation, please contact the ETSU Office of Admissions.

Student accounts, payment calendars, and payment plan information

ETSU Bursar Office

(423) 439-4212

Financial Aid

Financial Aid Step by Step Guide

Types of Aid

(423) 439-4300


Scholarship Information

(423) 439-7094



Mostly Online Programs:

A mostly online degree program is a program that offers most course work in an online format with a limited number of required on-campus courses or meetings. Because course availability and scheduling changes by semester, students are encouraged to check our current online course list, or search for courses using the ETSU Course Look Up.


Let Us Introduce You to The Program Advisor!

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