The Fashion Marketing and Merchandising program at East Tennessee State University provides students with the product knowledge and merchandising skills necessary to pursue diverse career opportunities within the apparel, textiles, and retailing industries. The study of fashion merchandising emphasizes both creativity and development of merchandising expertise enabling the graduate to function successfully in the dynamic and fast-paced retail industry.
Program Overview
There are two ways to study Fashion Marketing and Merchandising at ETSU. Students have the option to obtain a Bachelor of Business Administration in Marketing with a concentration in Fashion Marketing and Merchandising, or they can choose to major in a different area of study but obtain a minor in Merchandising.
Students in the program will take courses such as Fashion Fundamentals, Consumer Textiles, Fashion Merchandising, Apparel Product Analysis, Visual Merchandising, and Merchandise Planning & Buying.
Course List:
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Fashion Marketing and Merchandising Concentration Courses
MKTG 3202 - Consumer Behavior
MKTG 4619 - Marketing Research and Analytics
MKTG 4910 - Marketing Management
MKTG 3100 - Perspectives on Dress, Culture, & Society
MKTG 3215 - Consumer Textiles
MKTG 3230 - Fashion Fundamentals
MKTG 3225 - Apparel Product Analysis
MKTG 3220 - Fashion Merchandising
MKTG 4221 - Fashion Merchandising Study Tour
MKTG 4240 - Visual Merchandising
MKTG 4250 - Fashion Advertising and Promotion
MKTG 4255 - Merchandise Planning and Buying
MKTG 4261 - Merchandising Internship -
Merchandising Minor Courses
MKTG 3230 - Fashion Fundamentals
MKTG 3220 - Fashion Merchandising
MKTG 4240 - Visual MerchandisingElectives:
Students will choose three (3) courses from the following:MKTG 3215 - Consumer Textiles
MKTG 3225 - Apparel Product Analysis
MKTG 4221 - Fashion Merchandising Study Tour
MKTG 4250 - Fashion Advertising and Promotion
MKTG 4255 - Merchandise Planning and Buying
Why Choose ETSU?
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Program Benefits
The goal of the ETSU Fashion Marketing and Merchandising program is to provide undergraduate students with learning opportunities involving all aspects of the business side of fashion instead of focusing on a specific facet of the fashion industry. The program presents a variety of courses covering topics such as the process of business and global fashion, as well as the timeline and steps needed to take a product from the concept phase to the consumer. Throughout the program, students will examine fashion forecasting, product development, product analysis, buying, manufacturing, visual merchandising, retailing, and marketing, as well as the business relationships among these entities. The comprehensive curriculum offers foundational fashion marketing and merchandising knowledge and strengthens students’ critical thinking skills to enable them to resourcefully solve fashion challenges as they arise in the industry. Students successfully completing the program earn a Bachelor of Business Administration (B.B.A.) degree in Marketing with a concentration in Fashion Marketing and Merchandising. This degree from ETSU provides a robust competitive advantage over fashion graduates from other universities who do not gain the same education in business and marketing principles.
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Career Opportunities
Exciting career opportunities in fashion merchandising are found locally, nationally, and internationally. Graduates of the Fashion Marketing and Merchandising program pursue careers such as:
- Apparel & textile product developer
- Buyer
- Entrepreneur
- Fashion advertising
- Public relations specialist for apparel & textiles
- Manufacturer representative
- Personal shopper
- Wardrobe consultant
- Retail manager
- Special events coordinator
- Trend forecaster
- Visual merchandiser
ETSU Fashion Marketing and Merchandising alumni are employed at major retailers such as:
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Collegiate Merchandising Association
The Collegiate Merchandising Association is an extra curricular opportunity for Fashion Marketing and Merchandising students. The organization provides students with hands-on experiences by providing them with opportunities such as:
- Educational field trips
- Visit fashion markets in major cities
- Meet and network with ETSU Fashion Marketing and Merchandising alumni
- Develop leadership skills
- Improve time management and organizational skills
The purpose of the Collegiate Merchandising Association is to promote the Fashion Marketing and Merchandising program at East Tennessee State University, to acquaint its students with information and skills needed to facilitate professional development, and to provide merchandising services and consultation to the community. Click here to learn more about the organization.
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Fashion Merchandising Study Tour
Students typically participate in the Fashion Merchandising Study Tour the summer of their junior year. The study tour will acquaint students with major apparel market centers, providing them with exposure to design, manufacturing, and retail organizations of historic importance or current prominence. Students will have the opportunity to interact with professionals working within the major market centers, take part in an informational lecture series, and gain hands-on experience in the world of fashion merchandising. The study tours are typically located in New York City or various European market centers, but the location varies each year.
2023 Outstanding Social Program of the Year
Study Tour Highlights
Alumni Spotlight
Seth Ketron - Class of 2011
"When I started at ETSU, I didn’t know what I wanted to do. Within my first week,
I realized that I could see myself in merchandising. Four years, countless memories,
and tons of training later, I graduated with the goal of becoming a buyer. I worked
at the corporate-level for both TJX and JCPenney, but my heart just wasn’t in it.
After some soul-searching and conversations, I decided to go back for my PhD, and
I have now dedicated my career to studying, researching, and teaching retailing! As
an assistant professor, I currently conduct and publish experiment-based studies in
consumer behavior with a focus on retailing. Thus, I get to study what drives consumers
in merchandising related areas. Thank you to everyone who made my time in the Merchandising
program one of the best times ever!"
Renee Walden - Class of 2015
"After graduation, I began my initial career with Charlotte Russe where I went from
a sales associate to store manager in the course of a year. That experience gave me
the opportunity to transfer to the beautiful city of Asheville, NC, where I now reside.
A few months after moving, I was lucky enough to start a new job with New York and
Company. Because of that experience, I was recently recruited to run a boutique in
the heart of downtown Asheville called Virtue. I am currently using everything I learned
in my classes along with my prior corporate experience to run the store. A big thank
you to the merchandising program teachers and peers I had along the way! You all had
such a big part in my success."
Learn More About the Retail Industry
Fashion Industry Links:
American Collegiate Retailing Association
Americas Mart - Atlanta
Dallas Market Center
International Council of Shopping Centers
International Textile and Apparel Association
National Retail Federation
The Professional Retail Store Maintenance Association
For more information, contact:
