Marketing

This program includes real-world coursework in design thinking and startup operations while focusing on emerging business models, financing and funding for startups, and rapid prototyping of ideas.

Innovation | Risk-taking | Leadership | Opportunity

The Entrepreneurship program includes a full startup incubation course that teaches students to take their ideas to the next level. In addition to their coursework, students have the opportunity to work alongside community ecosystems and innovators - across both for-profit and non-profit enterprises.

Learn all aspects of the business of fashion to pursue diverse careers within the apparel, textiles, and retailing industries.

Trends | Retail | Strategy

The curriculum, student organizations, study tours, and merchandising internships allow you to gain a strong foundation in fashion marketing and merchandising knowledge to foster both creativity and business acumen.

Marketers now have numerous ways to communicate with stakeholders. Cultivate and hone your skills to coordinate brand communications across all channels in concert with shifting customer behavior.

Consistency | Synergy | Messaging

Learn to create, implement and evaluate strategic, persuasive communications for different audiences to reach, engage, and support customer decision-making with a concentration in Integrated Marketing Communications.

Learn emerging marketing analytics techniques and tools to maximize business performance through engaged, hands-on environments. The curriculum takes an interdisciplinary approach to integrate marketing, technology, communications, analytics, and ethics.

Data-driven | Insights |Optimization

Students acquire knowledge and skills to ask the right business questions, analyze and interpret data, communicate insights, and solve real organizational problems

Marketing is a dynamic discipline. Transform creativity into problem solving to develop meaningful relationships and facilitate valuable exchanges between organizations, customers, and society.

Strategy |Execution | Leadership

Acquire core skills to build, implement, and manage strategic decisions in all marketing aspects including assessing and targeting the marketplace, creating and capturing value through desired products and services, designing marketing channels, and creating and communicating brand value.