Management and Marketing
The Department of Management and Marketing at East Tennessee State University offers programs that provide students with managerial and leadership skills to prepare them for jobs in services and manufacturing. Our students learn how to help businesses and communities cope with the challenges and complexities of today’s ever-changing world.
The Bachelor of Business Administration in Management guides students in a study of
human resource management, human behavior in organizations, organization theory, strategic
management, entrepreneurship, information systems, operations management, and business
law. Students choose one of four concentrations:
• Human Resources Management
• Logistics/Supply Chain Management
• Legal Studies
• General Management
The Marketing program at ETSU focuses on creating and managing customers. It deals
with the strategies and business processes involved in researching markets, deciding
which markets to pursue, identifying what unique value to provide, and assembling
the products, services, people, and partner firms needed to build, communicate and
deliver that value. Programs are designed to equip students with conceptual foundations
and practical skills necessary for entry-level positions in both private and public-sector
organizations. Marketing majors focus their studies in one of three concentrations:
• Marketing Management
• Integrated Marketing Communications
Additional minor programs of study are offered in Management,Marketing, Merchandising and Entrepreneurship.
Masters of Business Administration (MBA):
ETSU’s College of Business and Technology offers three ways to obtain your Masters in Business Administration (MBA): a traditional on-campus program, an exclusively online program, and a 12-month accelerated professional program. Students may choose the format that best suits their educational preferences and meets their personal situation.
A Master in Business Administration is a general degree program that studies the organizational, financial, and operational management of organizations from a local, regional and global perspective. The ETSU MBA and Accelerated MBA programs provide practical hands-on education that will enhance career options and opportunities. The MBA degree is suited for students or professionals across many career fields and is the key to success in both large and small organizations.
Masters of Science in Digital Marketing (MSDM):
The 100% online Masters of Science in Digital Marketing (MSDM)) degree encompasses a cutting edge, innovative curriculum in an online learning environment. Offered through the ETSU College of Business and Technology, the business-based curriculum offers practical value to students and their employers unmatched by other digital communications programs currently available.Graduates are prepared for the growing landscape of digital marketing and know how to leverage knowledge of research, strategy, and analytics in support of key business objectives.
In 2019, for the 4th time in a decade, the Merchandising Concentration was named "Outstanding Program of the Year" by the Collegiate Merchandising Association.
iBucs, a "Shark Tank" style entrepreneurship competition, is hosted each year by the College of Business and Technology. Students will compete for cash prizes and the competition is open to students across the University encouraging a cross-disciplinary learning approach.
The ETSU Department of Management and Marketing strives to create a culture of innovation and entrepreneurship by creating value for our students, our alumni, and the community that invests in us.