Management and Marketing

The Department of Management and Marketing at East Tennessee State University offers programs that provide students with managerial and leadership skills to prepare them for jobs in services and manufacturing. Our students learn how to help businesses and communities cope with the challenges and complexities of today’s ever-changing world.

The College of Business and Technology's Department of Management and Marketing offers both undergraduate and graduate level degrees, as well as a number of concentrations that allow students to specialize in their field of study. Starting in the Fall of 2020, students will be able to choose International Business and Marketing Analytics as their area of concentration.

Student Spotlight

Why ETSU?

The College of Business and Technology’s Management and Marketing Department is dedicated to equipping students with the necessary knowledge, skills, and abilities to enhance their career opportunities. We prepare our students for life after graduation by providing them with:

 

• AACSB-Accredited Degree Programs

   Both the Bachelor of Business Administration in Management and the Bachelor of Business Administration in Marketing in the College of Business and Technology are accredited by the Association to Advance Collegiate Schools of Business. Less than 5 percent of accounting and business programs worldwide have received this prestigious accreditation.

• College Specific Career Services Department

  The College of Business and Technology is the only college on campus to have its own Career Services department geared toward your specific major and career goals. Because we have our own career services, management and marketing students are given all the necessary resources and networking opportunities to excel post-graduation. 

• Student Organizations

  There are 10 professional student organizations that business students can join. These organizations are designed to connect members with other students in the same field of study, give them real-world experience in their desired career path, as well provide them with networking opportunities. Click here to view a complete list of student organizations.

 

Undergraduate Programs

• Management

  The Bachelor of Business Administration in Management guides students in a study of human resource management, human behavior in organizations, organization theory, strategic management, entrepreneurship, information systems, operations management, and business law. Students choose one of four concentrations:
  •   Human Resources Management
  •   International Business - NEW!
  •   Logistics/Supply Chain Management
  •   Legal Studies
  •   General Management

• Marketing

  The Marketing program at ETSU focuses on creating and managing customers. It deals with the strategies and business processes involved in researching markets, deciding which markets to pursue, identifying what unique value to provide, and assembling the products, services, people, and partner firms needed to build, communicate and deliver that value. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations. Marketing majors focus their studies in one of three concentrations:
  •   Marketing Analytics - NEW!
  •   Marketing Management
  •  Fashion Marketing and Merchandising
  •   Integrated Marketing Communications

•  Minors

  The Department of Management and Marketing offer minors in Entrepreneurship, Management,Marketing, and Merchandising.  

Graduate Programs

• Masters of Business Administration (MBA)

  ETSU’s College of Business and Technology offers three ways to obtain your Masters in Business Administration (MBA): a traditional on-campus program, an exclusively online program, and a 12-month accelerated professional program. Students may choose the format that best suits their educational preferences and meets their personal situation.

  A Master in Business Administration is a general degree program that studies the organizational, financial, and operational management of organizations from a local, regional and global perspective. The ETSU MBA and Accelerated MBA program provide practical hands-on education that will enhance career options and opportunities. The MBA degree is suited for students or professionals across many career fields and is the key to success in both large and small organizations.

• Masters of Science in Digital Marketing (MSDM)

  The 100% online Masters of Science in Digital Marketing (MSDM) degree encompasses a cutting edge, innovative curriculum in an online learning environment. Offered through the ETSU College of Business and Technology, the business-based curriculum offers practical value to students and their employers unmatched by other digital communications programs currently available.Graduates are prepared for the growing landscape of digital marketing and know how to leverage knowledge of research, strategy, and analytics in support of key business objectives.

 Fast Facts

• In February 2020, the ETSU Analytics Team received 2nd place in the Champion® Analytics Case Competition. They competed against 11 other universities from across the United States.
  
  
• In 2020, the Department of Management and Marketing launched the STRIVE Entrepreneurship Program. The STRIVE Program is a FREE entrepreneurship training course for Veterans within the region.
  
  
• In 2019, for the 4th time in a decade, the Collegiate Merchandising Association's fashion show was named "Overall Program of the Year" by the ETSU Student Organization Resource Center.
  
  
• iBucs, a "Shark Tank" style entrepreneurship competition, is hosted each year by the College of Business and Technology. Students will compete for cash prizes and the competition is open to students across the University encouraging a cross-disciplinary learning approach.