Digital Marketing

100% Online Master of Science Degree

ETSU Online

Cutting-Edge Curriculum

With the growing, ever-changing, fast-paced online atmosphere, marketing has significantly changed and will continue to do so. Therefore, the degree encompasses a cutting-edge, innovative curriculum and learning environment designed to produce dynamic, knowledgeable graduates who are prepared for the future of digital marketing.

The Master of Science in Digital Marketing (MSDM) degree focuses on marketing in the digital environment with an emphasis on being current and relevant. Courses cover topics such as (but are not limited to) social media, search marketing, web analytics, online metrics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing, and digital marketing research.

AACSB Accredited

The M.S. Digital Marketing degree program is offered through the ETSU's College of Business and Technology, which has the distinction of being one of fewer than five percent of business colleges worldwide to have received accreditation from the prestigious Association of Advancement for Collegiate Schools of Business International (AACSB).

Program Options

Courses are asynchronous and most are offered in a 7-week format. Program information including curriculum and graduation requirements can be found in the ETSU Graduate Catalog. Graduates leave the program with transferrable skills that can be applied in countless industries.

12-month program

Fall Semester

Term 1	MSDM 5000 Social Media and the Brand MSDM 5010 Digital Marketing Research
Term 2	MSDM 5020 E-Commerce/Direct Marketing MSDM 5080 Search Marketing

Spring Semester

Term 1	MSDM 5090 Digital Marketing Strategy MSDM 5050 Web Analytics
Term 2	MSDM 5030 Consumer Behavior in the Online Environment MSDM 5060 Business Analytics

Summer Semester

Term 1	MSDM 5040 B2B Digital Marketing MSDM 5100 Digital Marketing Strategic Experience
Term 2	MSDM 5101 Special Topics in Digital Marketing MSDM 5070 Digital Marketing Ethics

24-month program

Fall Semester 1

Term 1	MSDM 5010 Digital Marketing Research
Term 2	MSDM 5020 E-Commerce/Direct Marketing

Spring Semester 1

Term 1	MSDM 5050 Web Analytics
Term 2	MSDM 5030 Consumer Behavior in the Online Environment

Summer Semester 1

Term 1	MSDM 5040 B2B Digital Marketing
Term 2	MSDM 5070 Digital Marketing Ethics

Fall Semester 2

Term 1	MSDM 5000 Social Media and the Brand
Term 2	MSDM 5080 Search Marketing

Spring Semester 2

Term 1	MSDM 5090 Digital Marketing Strategy
Term 2	MSDM 5060 Business Analytics

Summer Semester 2

Term 1	MSDM 5100 Digital Marketing Strategic Experience
Term 2	MSDM 5101 Special Topics in Digital Marketing

Digital Marketing Roles

Social Media Manager
Orchestrate and execute online strategies to enhance brand presence, engagement, and communication across various social platforms.

Web Analytics Professional
Scrutinize online data to glean actionable insights that optimize digital strategies and enhance user experiences.

Content Creator

Crafts compelling and relevant material across diverse mediums to captivate and engage target audiences.

E-Commerce Manager
Oversee and optimize online sales and operations to drive revenue growth and ensure a seamless shopping experience.

Brand Manager
Strategically guide and nurture a company's image, values, and identity to foster strong connections with its target audience.

Digital Marketing Researcher
Analyze market trends and consumer behaviors to inform data-driven strategies that maximize online visibility and engagement.

Digital Marketing Strategist
Devise comprehensive plans that leverage various online channels to achieve specific business objectives and foster audience growth.

Steps to Apply

Step 1 - Create your ETSU Application Account

Step 1 Create your ETSU Application Account by choosing the "Sign Up" option
Step 2 - Sign into the ETSU Application Portal

Step 2 Sign into the ETSU Application Portal and select "Start a New Application"
Step 3 - Complete the Remaining Fields

Step 3 Choose "Graduate," select your student type (domestic or international), select "Master's," term, then choose Digital Marketing and complete the remainder of the form.

Take me to the application portal

Cost

Credits to complete this program: 36 credit hours

TN Residents	eRate (Out of State, 100% online)	Out of State
$646 per credit hour	$805.50 per credit hour	$1,487 per credit hour
- Additional fees may be required. - Visit the Paying for College page to read more about costs and financial aid options. - The costs associated with attending ETSU can include both direct and indirect costs. Please review ETSU's Cost of Attendance for more details.

“The Digital Marketing Master’s is centered around innovative and practical coursework. We realize the demands of our students personally and professionally, so we feel this degree is a good fit for those seeking to further their education. The online environment is not only convenient but also an opportunity to embrace all the digital space has to offer while still maintaining personal engagement with faculty and fellow students.”

Dr. Kelly Price-Rhea, Associate Professor of Marketing and MSDM Program Coordinator

Frequently Asked Questions

What accreditations apply to this program?

The program is accredited by the Association to Advance Collegiate School of Business International (AACSB).
Does a student's undergraduate degree have to be related to this field?

While an undergraduate degree is required, it can be in an unrelated field. There are no prerequisites.
Does this program require the GRE or GMAT?

No, neither the GRE nor the GMAT are required.
Does this program require a dissertation, field work, internship, or thesis?

No, the program is a practitioner-based curriculum.
What is the time to completion?

Full-time students can complete the program in as little as 12 months.

Students attending part-time will vary in time to completion depending on number of hours taken each semester.
Is this program designed to meet the needs of adults who work full-time and/or have family obligations?

Yes, the program is for those with familiar or professional obligations, and the 100% online format is flexible for this reason. Students in this program are mostly full-time practitioners.
When can I start?

Students may start in the Fall, Spring, or Summer terms.
Are scholarships available?

Students are encouraged to visit the Paying for Graduate School website for information regarding ETSU graduate scholarships and other financial resources.