Marketing Resources

ETSU Online utilizes several strategies to engage prospective students. For individual programs, departments can expect general marketing efforts and information sharing.

What we provide

Customized ETSU Online program-specific webpage
Program-specific inquiry form on that webpage and inclusion in ETSU Online global inquiry form.
Addition into ETSU Online inquiry-recruitment process that includes program-specific and general information emails sent out over scheduled intervals.
E-mail introduction of each inquiring student to the program coordinator at the time of inquiry.
Individualized follow-up from an Online Student Specialist if a prospective student asks a question or leaves a comment on their inquiry form.

Examples of general marketing efforts and information sharing that all online or mostly online programs receive:

Screenshot of an email template. Includes personalized name, major, start date, and email. It also introduces general information about a program, and lists contact information for program coordinators or advisors. At the bottom, there are buttons that are clickable. They link to application, financial aid resources, deadlines and requirements, and scholarships. This example blurs our program specific references.

This email template example introduces the Online Student Specialists and encourages prospective students to reach out. There are pictures of the two Online Student Specialists. At the end there is contact information for ETSU Online: online@etsu.edu and 855-590-ETSU (3878). There is a clickable button that says start your jorney today.

Screenshot of the ETSU Online master inquiry form. A comprehensive fillable form that includes first name, last name, email, confirm email, phone, street address, city, state, zip/postal code, how did you hear about us, degree level. It also has a place for comments and questions. Students then have to consent to receiving communications from ETSU and click submit.

In addition to the general strategies, departments can choose to partner with ETSU Online. There are collaboration opportunities and services that ETSU Online can provide with varying levels of partnership with departments.

Opportunities for collaboration

Digital Marketing Campaigns – Custom ads can be created for Meta, LinkedIn, and/or Google platforms with program-specific audience targeting to optimize the return on investment.
Promotional Video Creation – Our team can work with current students and/or recent graduates to develop several videos that can be used for OTT (streaming television) ads. A longer informational video that can be used on the ETSU Online website and your departmental website can also be developed. All of these can be included in a number of other digital platforms.
Billboards – our team can work with you to design the artwork and coordinate the details.
Radio Ads – program-specific ads can be written for streaming radio or podcasts (when available) as well as local broadcast radio stations.
Targeted List Campaigns – Our team can work with you to develop a list of potential students and customize a short email campaign, direct mail piece and retargeted digital ads to promote your program.
Print Collateral – Our team can work with you to design a brochure or rack card that can be used for your recruitment events or direct mail campaigns. A QR code can be added that directs to a custom landing page on our website.